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Coca-Cola's presence in Philippine culture.
This movie is part of the collection: Prelinger Archives
Producer: Handy (Jam) Organization / Premiere Productions, Manila, Philippines
Sponsor: Coca-Cola Company
Audio/Visual: Sd, C
Keywords: Philippines; Coca-Cola Company; Consumerism
Creative Commons license: Public Domain
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Victor Von Psychotron -
Subject: Slice of 60's Filipino culture
Granted, it's Filipino culture as seen through the eyes of Coca-Cola, but this is a nice glimpse into Manila during the 1960's. Apparently Coca-Cola makes for a refreshing drink while working on rice farms, playing tennis, doing a traditional Filipino dance, or anything else Filipinos and Filipinas did during that time.
Subject: White Man's Burden in effect
There were many films like this back in the day...
...American had dreamed up the White Man's Burden where in they were the Christ upon the Cross, and the Cross or burden was liberating the brown people's of the world of there primitive cultures.
After we invaded and took over with our Corporate regime, we began to send over camera men with white people to show the advancements as they took place.
Obviously having Coke is an advancement to water.
Again history shows how little we've changed and how ugly the smiling American face can really be at times.
Subject: Coke and Hemp!
Once again, I have to say that i've been watching waaaaay too many movies, as this is a better edited version of another film on here.. "Member Of The Family" which essentially tells the same thing, but what makes this one ("Pearl") is the better glimpse of Phillipine Culture. But again, this IS another shill for coke, you can drink it anywhere! At a pig roast, at the hospital (!) and most deliriously, while you're working the rice paddies! Pretty wild. Reccomended!
Subject: What the....
Watching this movie was a surreal experience. One of the most peculiar scenes is the one in which that oddly familiar narrator describes sugar as a highly nutritious food. Then there are all of those happy looking "natives"...
Although it's way too long, it's unintentionally funny and horrible at the same time. I wonder how accurately this illustrates how people thought about consumption in the fifties.